EFFECTS OF MEDIA CONTENT ON CHILDREN

Abstract

Ads raise our awareness of things on the market, but they often have detrimental effects, especially on youngsters. Today's kids are bombarded by commercials whenever they turn on the TV, read a magazine, or surf the web. They lack maturity and honesty. Marketers that use television to promote their wares typically have a naive conception of what running a business entails. They fail to recognize that marketers aim to pique kids' interest in order to sell them items. Children tend to take everything at face value, even the claims made in commercials. Specifically designed to pique the interest of kids, commercials are everywhere these days. Children are oblivious to the tactic's commercial significance. Children are an easy mark because they are impressionable and gullible.