Research on the Effects of Advertising on Children's

Abstract

As a result of liberalization and privatization, consumer markets in India are extremely competitive. Companies in today's cutthroat marketplace are sparing no effort to ensure their products and services are well-received by consumers over the long term by increasing brand recognition and loyalty. Awareness-raising relies heavily on communicating effectively with customers and possible customers. Now it's time for the part that advertising plays. This article presents the results of a study into the effect of advertising on the purchasing decisions of youngsters. The buying decisions of their parents and other family members are increasingly influenced by their children.