CUSTOMER PERCEPTION TOWARDS INTERNET BANKING SERVICES WITH SPECIAL REFERENCE TO HYDERABAD

Abstract

Now a day’s E-Banking play an important role across the world. Through the changing dynamic environment and due to changing technological factors can be considering by the banks and improve its online services effectively, and provide better services to the customers. The advantage of E-banking is it can provide customer account information to the customer on the time whenever the customer needs, with a lower cost. Based on observation of previous studies that the researcher can mostly concentrate on online banking services and maintain customer relation but they are not concentrating on the awareness of customers about online banking services. The main objective is to identify the customer’s awareness towards the internet banking services. The Methodology is, there are various statistical tools were selected for the study such as Percentage analysis, Chi-Square. The ten banks were included in the study. As per the study the findings are that there are 52 respondents belong to the age of 15-25 years, in terms of percentage is 26%. That 61% of the respondents belong to the male category are highly satisfied.130 respondent belong to the unmarried category, in terms of percentage is 65%. That the No. of respondents are 88 at Post Graduate level and in terms of percentage is 44%. That the No. of respondents are 74 at Employed in private level and in terms of percentage is 37%. The suggestion is most of the respondents must be bothering about the security problem. So, the bank must be providing security to all customer accounts in an effective manner and provide efficient online services.