IMPROVING THE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) USING DATA MINING

Abstract

Customer Relations Management (CRM) deals with the methods and tools which helps in
managing the customer relationship in the business. Customer Relationship Management is used
to describe patterns and relations. It provides the path to organize the data and to produce the
results by using data mining techniques. Data Mining is the technique used to analyze the large
set of data. Data mining tool is used to monitor the sales activity and the transaction process for
the purpose of improving the sales activity. The sales data of the customer is processed with the
java implementation effectively and aims at improving the performance of the customer
relationship management which entirely depends on the sales of the data.That improvement of
the sales activity enhances the performance of the Customer Relation Management using data
mining techniques.