A Study On Equities And Portfolio Management At Alice Blue

Abstract

This study explores the critical role of equities in portfolio management and aims to analyze how effective equity selection and diversification strategies contribute to optimal portfolio performance. Equities, as a major asset class, offer growth potential but also involve considerable risk. The research delves into the principles of portfolio construction, risk-return trade-offs, asset allocation, and the impact of market dynamics on equity investments. Various models and tools, such as the Modern Portfolio Theory (MPT), Capital Asset Pricing Model (CAPM), and technical and fundamental analysis, are examined to evaluate their effectiveness in guiding investment decisions. Through empirical analysis and case studies, the study provides insights into how investors can build resilient portfolios by balancing risk and return while aligning with individual investment goals. The findings aim to assist both novice and experienced investors in understanding equity behavior and improving portfolio performance through informed decision-making and strategic diversification.