Consumer Innovativeness in Food Industry: From Literature Review Some Indications for Business Practices

Abstract

In order to foreshadow the forthcoming and significant advances in the food area, this article traces the
evolution of consumers' behaviors across time via an examination of the relevant literature, although in broad strokes.
The ultimate goal is to shed light on the most important tendencies that drive today's customer decisions in the food
industry. Methodology. The basis of exploratory research is a an empirical survey to quantify consumer
innovativeness, notably in the food area, is due to the objective difficulty of identifying a consensual definition of
innovation.
Implications in the real world. Studies have been conducted to better understand the new approach of consumers to the
food offer, which is helpful for the companies in the definition of product innovation politics, in light of the profound
changes intervened in the life system of consumers on the one hand, and the succeeding each other of events that have
profoundly conditioned the agro-food sector on the other.