A Study On E-Banking Services In Financial Industry At Axis Bank Hyderabad
Abstract
The rapid evolution of technology has transformed the landscape of the financial industry, with e-banking services emerging as a critical component for both banks and customers. This project, "A Study on E-Banking Services in the Financial Industry at Axis Bank, Hyderabad," aims to analyse the adoption, effectiveness, and challenges of e-banking services offered by Axis Bank in Hyderabad. The study investigates customer awareness, satisfaction levels, usage patterns, and the perceived benefits and risks associated with digital banking platforms such as internet banking, mobile banking, and ATM services. Primary data is collected through surveys and interviews with Axis Bank customers and staff, while secondary data is sourced from bank reports and industry publications. The findings highlight the increasing reliance on e-banking for convenience and efficiency, while also identifying key areas for improvement, including security concerns, digital literacy, and service reliability. The study concludes with recommendations for enhancing customer experience and strengthening the competitive position of Axis Bank in the digital era.
