Customer Experience Analysis And Social Media Marketing For Mobile App In The Fashion Industry At Zudio Pvt Ltd

Abstract

zudio conducts social media marketing, outlining how the brand interacts with the target market in this competitive industry of fashion retail. zudio takes a digital-first approach, displaying its products through platforms like Instagram, Facebook, and Twitter to link up with consumers. The brand creates daily social content updates that comprise youth-oriented graphics, behind-thescenes peeks into company culture, and consumer-generated content to create authentic and relatable brand imagery. Through collaborations with over 300 fashion micro-influencers, zudio extends its outreach into niche markets, thereby fostering credibility among its millennial and Gen Z customers. It integrates localized payment options and value-added content, including style tips and trend reports, to make the online shopping experience better. By analyzing these strategies, the study will be able to identify the major factors contributing to the brand growth and customer loyalty of zudio and can give insight into the best social media marketing practices in the fashion industry.