Impact of Cloud Computing on IT Strategy and Digital Transformation: A Study of Children's Behaviour

Abstract

Cloud computing has rapidly evolved into a foundational technology reshaping Information Technology (IT) strategy and driving organisational digital transformation. Simultaneously, the cloud-enabled proliferation of streaming platforms, gaming services, and learning applications has altered children's daily behaviour. This paper examines the dual impact of cloud computing: first on enterprise IT strategy and digital transformation, and second on children's behavioural patterns through cloud-delivered digital content. The study adopts a descriptive-analytical design based on secondary data sourced from Gartner, NASSCOM, IDC, Statista, WHO, and peer-reviewed research published up to 2022. Findings show that worldwide end-user spending on public cloud services reached US$482 billion in 2022, SaaS retained the largest share, and Indian enterprises rapidly shifted to hybrid multi-cloud architectures. In parallel, screen time among children in India and globally rose sharply, with 49% of urban Indian children aged 9–13 years spending more than three hours daily on cloud-streamed content, producing measurable effects on sleep, attention, and socio-emotional behaviour. The study concludes that cloud computing is simultaneously an engine of economic transformation and a societal variable that reshapes childhood behaviour, requiring balanced strategic and parental governance.