A Systematic Literature Review and Empirical Study of AI-Supported Marketing Decision-Making in Indian Digital Firms. International Journal of Engineering and Science Research, [S. l.], v. 16, n. 1s, p. 51–66, 2026. Disponível em: https://ijesr.org/index.php/ijesr/article/view/1519. Acesso em: 24 mar. 2026.