Iob As A Catalyst For Customer-Centric Digital Transformation: Personalisation, Engagement, And Loyalty Enhancement. International Journal of Engineering and Science Research, [S. l.], v. 16, n. 1s, p. 24–32, 2026. Disponível em: https://ijesr.org/index.php/ijesr/article/view/1513. Acesso em: 24 mar. 2026.