Brand Equity And Physician Prescribing Behavior: A Behavioral Economic Approach To Pharmaceutical Marketing Effectiveness. International Journal of Engineering and Science Research, [S. l.], v. 15, n. 4, p. 159–174, 2025. Disponível em: https://ijesr.org/index.php/ijesr/article/view/1397. Acesso em: 27 jan. 2026.